The Georgian National Tourism Administration is participating in one of the world’s largest international tourism exhibitions, FITUR 2025, held in Madrid, Spain, the National Tourism Administration reported.

The administration’s head, Maia Omiadze, is attending the exhibition. She participated in an event organized by the United Nations Tourism Organization, where tourism ministers from various countries were present. Zurab Pololikashvili, the Secretary-General of the United Nations Tourism Organization, visited the Georgian stand at FITUR 2025.

According to the National Tourism Administration, during the five days of the exhibition, visitors at the Georgian stand can explore Georgian tourism destinations, taste Georgian cuisine, and enjoy Georgian wine.

FITUR 2025 is being attended by representatives from 152 countries, with around 10,000 companies and organizations participating. The Madrid tourism exhibition is expected to attract over 153,000 visitors.