The National Tourism Administration of the Georgian Ministry of Economy and Sustainable Development is implementing a large-scale marketing campaign in Great Britain.

Billboards featuring Georgia’s tourist directions have been placed in various central locations and squares of London.

According to the National Tourism Administration, a total of 46 outdoor advertising banners have been installed, including both digital and static advertisements.

“The campaign aims to promote Georgia as a diverse and competitive tourist destination in the British market. As part of the campaign, over 17 million people in London will see promotional videos and photo collages about Georgia over the course of a year,” the Torusim Administration said.

Great Britain is a significant tourism market for Georgia. In the first quarter of 2026, there were 45.7% more visits to Georgia from the United Kingdom compared to the same period in 2025.

British Aiways and Easyjet Air Companies operate direct flights between Tbilisi and London.