Georgia to be ITB Berlin host country in 2023
Georgia will be a host country at ITB Berlin, the World’s Leading Travel Trade Show, in 2023, the National Tourism Administration reported.
Georgia will gain access to more than 1 billion people within the framework of this victory. Besides, Georgia will receive 37 million euros worth PR and marketing support from the exhibition organizers.
Before gaining a host country status, Georgia had to undergo very serious competition stages between world-renowned tourism destinations.
This year, Georgia will participate in the travel trade show in the status of a partner country in direction of adventure and sustainable tourism.