Twelve Georgian wine producers showcased their products at Vinexpo America, an international exhibition of wine and spirits held in Miami, with the financial and organisational support of the National Wine Agency.

According to the National Wine Agency, participation in such a prestigious event is crucial for boosting Georgian wine exports and diversifying international markets.

Participating in Vinexpo America provides Georgian companies with the chance to explore the latest trends and challenges in the global wine industry, while also establishing new trade partnerships across the United States.

The organisers emphasise that the USA is a key strategic market for Georgian wine, characterised by high quality standards and intense competition. Numerous initiatives supported by the National Wine Agency have significantly contributed to raising awareness of Georgian wine within the American market.

Furthermore, the United States represents one of the highest-value segments for Georgian wine, with the average export price reaching approximately USD 6 per litre.