ITB China 2026 tourism exhibition opens with Georgian stand

One of Asia’s largest tourism exhibitions has opened in Shanghai at the Georgian national stand. Georgia is participating in ITB China as a partner country.

Deputy Minister of Economy and Sustainable Development Irakli Nadareisvhili, Deputy Minister of Culture Giorgi Mirtskhulavа, and the Head of the National Tourism Administration Maia Omiadze attended the official opening ceremony.

Georgia has been allocated 400 square metres of exhibition space at ITB China. Within a dedicated business pavilion, approximately 30 Georgian companies have the chance to host meetings and establish valuable commercial connections with potential partners. Throughout the exhibition, presentations showcasing Georgia’s tourism potential are being held. Over the course of three days, visitors to ITB China will have the chance to immerse themselves in Georgian culture, folklore, cuisine, and wine.

With the support of the Georgian Ministry of Culture, the ensemble Rustavi will present a special cultural programme within the pavilion. Visitors to the exhibition can explore examples of Georgian traditional crafts and access detailed information about Georgia’s unique museum collections and heritage foundations. Master classes are planned in both traditional craftsmanship and Georgian calligraphy. Georgian chefs will also stage a culinary show for guests, alongside a Georgian wine tasting.

Georgia’s participation as a partner country is poised to significantly enhance its profile and attract new tourist flows from China. Throughout the exhibition, specially produced video materials on Georgia as a tourist destination will receive extensive coverage across Chinese media and leading digital channels.