Parliament Price Commission Head praises supermarkets for introducing best-priced ‘family basket’ inspired by Greek model

“Supermarket chains have created a family basket modelled on the Greek system, containing between 12 and 15 staple products,” stated Shota Berekashvili, Chairman of the Parliament’s temporary commission examining the pricing structures of food products, medicines, and fuel.

According to him, this model aims to ensure that customers are always offered the best possible price on 15 products.

“Within the framework of the pricing commission, we examined the experience of some countries where light market intervention had been introduced over the short term, and one of our recommendations was the Greek model. I am pleased that the supermarket chains have created a family basket along the lines of the Greek model, containing between 12 and 15 staple products.

This model is grounded in the principles of market competition and market pricing policy. The Greek model is designed to guarantee that customers consistently receive the best prices on 15 key products; this principle is at the very core of its structure. There is no pressure whatsoever on business. This essentially involves the creation of a marketing platform where supermarket chains compete, ultimately enabling consumers to benefit from the best prices. It is a very interesting model. For anyone who wishes to know more, it is set out very clearly in the conclusions; I would encourage them to read it,” said Shota Berekashvili.

Supermarket chains have begun introducing ‘social baskets’, making it possible to purchase essential everyday products at discounted prices.