Supported by the National Wine Agency and organised by its marketing partner, FF.K Public Relations, a marketing campaign promoting Georgian wine has been launched across German wine retail chains.

Aimed at boosting Georgian wine exports, the campaign features displays in over 300 Jacques Wein Depot stores, one of Germany’s most prestigious wine retailers, where Georgian wines are showcased in dedicated promotional sections.

Additionally, an online shelf and dedicated Georgian wine page have been introduced on HAWESKO’s website. As Germany’s largest and most renowned premium wine retailer, HAWESKO has been working with the National Wine Agency since 2023, with Georgian wines increasingly featured in their portfolio.

The campaign will intensify this autumn, aligning with the seasonal rise in wine sales. The campaign will expand to include other major chains and importers such as Mack & Schule, Interpartner, and Rindchen’s.

Since 2021, the Agency has collaborated with ff.k Public Relations to promote Georgian wine in Germany. This year’s initiatives include tasting seminars across German cities for industry professionals and consumers, participation in international exhibitions, targeted advertising, media campaigns, and organised wine tours to Georgia for media, trade representatives, and sales professionals.