International Business Times: Starring Georgia’s large-scale musical festivals radically changed musical tourism landscape in region
How One Company Transformed Georgia’s Cultural Landscape – British publication International Business Times published an article about Starring Georgia, which “turned world-class music, visionary infrastructure, and cultural responsibility into a movement that reshaped Georgia’s global identity.”
The article published in Contributor Content section says that a few years ago, it would’ve been hard to imagine that the Black Sea region would gain international recognition for its cultural significance.
“When you think of Black Sea region, beautiful coastlines, warm hospitality, and beach resorts come to mind. But a few years ago, it would’ve been hard to imagine these places gaining international recognition for their cultural significance. Black Sea Arena turned Shekvetili into a place where world-class musicians come to perform,” reads the article.
According to the article, Starring Georgia is a company aimed at establishing Georgia as a global cultural and entertainment destination, and it’s successfully reaching that goal.
“For Georgia to become a regular host of international events and a regional hub for the music and entertainment industry, significant technological advancements were needed. Starring Georgia’s main challenge was clear: bring every concert venue up to the standards of the field today. Thanks to this effort, Georgia now has sound systems and equipment that work equally well for emerging indie bands and musical legends with 50 years of history. L-Acoustics, Eurotruss, and Claypaky, these brands have long set the highest standards in the global music industry. Their integration into Georgian reality means that local venues fully meet the international requirements that every large-scale concert experience demands,” it said.
International Business Times writes that large-scale shows and musical festivals have radically changed the landscape of musical tourism in the area.