Georgian Wine tasting held in Berlin

With the financial support of the National Wine Agency and organized by its contractor marketing company ff.k Public Relations, Georgian wine tasting was held in Berlin, Germany.

The activity aimed to boost Georgian wine exports and awareness in international markets. The visitors had the opportunity to taste 8 different varieties presented by winemakers Iago Bitarishvili and Mikheil Choniashvili. For one week, Master Sommelier Willi Schlögl will add three varieties of Georgian wine to the regular menu at his bar, offering a perfect opportunity for German customers to discover and taste Georgian wine.

The National Wine Agency initiated its partnership with the German agency ff.k Public Relations in 2021, aiming to popularise Georgian wine and boost its export potential. This active promotional campaign continues throughout the current year. As part of the strategy, tasting seminars are being hosted across various German cities for wine professionals, trade representatives, and consumers alike.

Additionally, Georgian wine is being showcased at major international exhibitions, backed by targeted advertising and media campaigns, alongside tailored wine tours to Georgia for members of the press, sommeliers, and retailers.

Germany currently ranks among Georgia’s top five wine export markets, driven by a steady rise in sales volume. Georgia exported nearly 1.14 million litres of wine to Germany between January and September this year, up 28% year-on-year.