Adjara Advertisement will be on Expedia.com. Department of Tourism and Resorts of Adjara plans to show the region’s tourism potential, which has 675 million visitors, in Germany and Great Britain.
Besides, the boarding pass of Wizzair which will depict the catchy slogans to travel in Batumi will be distributed to passengers travelling to Germany and Ukraine.
According to the Department of Tourism of Adjara, at this stage, Adjara’s tourist destinations and products are being promoted in Estonia, Latvia, Poland and Belarus.
Adjara tourism potential is promoted through advertising, outdoor advertising, and online advertising. Apart from the BBC, Deutsche Welle and Euronews, National Geographic and Travel Channel will also broadcast an advertisement about Adjara.