STRUCTURE
Amidst the rise of novel media forms and technological advancements, the formerly vertical structure of the Georgian Public Broadcaster, an entity that brings together diverse media platforms, has undergone a paradigm shift toward horizontal governance.
To ensure efficient and effective functionality, it has adopted a circular configuration—an innovative managerial paradigm that holds profound significance, especially within the context of a public broadcaster. At its core lies the society, the audience, around which the management strategy is structured.
