Tinatin Berdzenishvili and Rusudan Manjgaladze attend EBU General Assembly in London
Georgian Public Broadcaster (GPB) Director General Tinatin Berdzenishvili and Media Director Rusudan Manjgaladze are participating in the 94th General Assembly of the European Broadcasting Union (EBU), hosted by the BBC in London.
The two-day assembly features presentations from the EBU Executive Board alongside specialized sessions and panel discussions, with some meetings taking place at BBC headquarters.
Key discussions have focused on innovation strategies for public media management as broadcasters adapt to evolving audience consumption habits. Participants are examining how public broadcasters can maintain relevance amid rapid expansion of the global media landscape and advancing artificial intelligence technologies.
The assembly brings together EBU Executive Board members, general directors from member broadcasting organizations, and senior media executives from across Europe.