With the financial support and organization of the National Wine Agency, ff.k Public Relations will lead the Georgian wine marketing campaign in Germany.

Within the framework of the marketing campaign, various seminars and tastings will be held with wine professionals, retailers and consumers. Varieties of Georgian wine will be showcased at fairs. Media campaigns and wine tours are scheduled.

The first presentation of Georgian wines will be held in Düsseldorf on March 15-17 at the international exhibition ProWein Düsseldorf, with 26 Georgian wine companies participating.

“Germany is the largest importer and consumer of wine in Europe and, at the same time, one of the potentially growing strategic export markets for Georgian wine,” the Agency said.

The Wine Agency has cooperated with ff.k Public Relations since 2021.