National Tourism Administration: Georgia records all-time high in EU and UK visits and revenue over nine months
Georgia received a record 473,620 visits from EU countries and the UK in January–September 2026, up 20.1% on the first three quarters of last year, according to the Georgian National Tourism Administration.
The administration noted that visits from all 27 EU member states increased over the period.
“Alongside the number of visits, revenue from EU countries and the UK also hit a record. In nine months, Georgia earned a record USD 665.4 million from EU and UK visitors, up 29.1% (USD 150.1 million) on the same period last year.
In the third quarter, revenue from EU countries and the UK reached a record USD 310.2 million, up 30.2% (USD 72 million) year on year.
International visits from EU countries and the UK also hit an all-time high in the third quarter (July–September), at 224,419, up 16.6% on the same period in 2025.
The following European countries recorded the strongest growth in visitors:
- Denmark: +56.5%
- Lithuania: +46.8%
- Cyprus: +45.2%
- Slovakia: +26.3%
- Latvia: +25.6%
- Romania: +23.3%
- Italy: +22.7%
- Finland: +21.3%
- Ireland: +20.9%
- Netherlands: +20.1%
- Estonia: +19.9%
- United Kingdom: +18.2%
- France: +18.2%
- Bulgaria: +17.5%
- Germany: +16.8%
- Belgium: +16%
- Czech Republic: +15.6%
- Poland: +14%
- Hungary: +12.5%
- Sweden: +11.1%
- Spain: +7.9%
In January–September 2026, Georgia recorded 6,112,078 international visits, up 0.04% (2,323 visits) on the same period in 2025.
Tourist visits hit a nine-month record: Georgia received 4,404,872 international tourist visits, up 2.3% (97,778 visits) year on year,” the National Tourism Administration said.