GPB First Channel auctions off advertising time during EURO 2024

18:37, 02.05.2024

GPB First Channel has announced an auction for advertising time during the 2024 European Football Championship.

The public broadcaster will exclusively air EURO 2024 matches.

The Georgian national team’s participation in the European Championship is an unprecedented event in the history of Georgian sports.

On March 26, the Georgia vs Greece football match had an average of 1,061,767 views per minute and accounted for 60% of the market share, which is a historical indicator of TV viewership.

Considering the high demand from businesses for advertising time during the broadcast of the EURO 2024 matches, Public Broadcaster, as a transparent and responsible media, announces an auction to ensure equal opportunities for all.

You can see the details of the auction at the following links:

https://www.eauction.ge/Home/EntityAdminView/983070

https://www.eauction.ge/Home/EntityAdminView/983059

https://www.eauction.ge/Home/EntityAdminView/982680

https://www.eauction.ge/Home/EntityAdminView/982678

https://www.eauction.ge/Home/EntityAdminView/982673

By - Marika Kartozia

Media