GPB Director General Tinatin Berdzenishvili speaks at a panel discussion on ‘Artificial Intelligence in Public Service Radio’
Armenian Radio is celebrating its 100th anniversary with an event held in Yerevan under the theme “The Voice of a Century – From the Past to the Future.”
As part of the event, the Director General of First Channel Georgia, Tinatin Berdzenishvili, was featured as a key speaker in a panel discussion titled “Artificial Intelligence in Public Service Radio: The End of the Human Voice?”
The session addressed the impact of artificial intelligence on radio and public service media, weighing its potential against emerging challenges. Participants also examined how digital tools are reshaping content creation, audience engagement, and the wider media evolution landscape.
Panellists shared practical experiences of artificial intelligence integration across public service media, assessing the scope for creativity and innovation while weighing the risks tied to trust, authenticity, and editorial responsibility. A central theme of the session was the enduring role of the human voice amid the expanding influence of artificial intelligence.
Graham Ellis, Controller of BBC Radio, moderated the panel. Alongside Tinatin Berdzenishvili, featured speakers included Erwin Maussen from Belgian public broadcaster VRT and Gevorg Poghosyan, founder of the reArmenia platform.
The anniversary event is dedicated to the 100-year history of Public Radio of Armenia, tracing its development and exploring the future of public service radio.
