Georgian wineries target Asian expansion at Hong Kong International Wine Fair

Nine Georgian producers showcased their wines at the HKTDC Hong Kong International Wine & Spirits Fair 2026 with support from the National Wine Agency, official trade bodies confirmed.

The HKTDC Hong Kong International Wine & Spirits Fair is widely regarded as one of Asia’s premier trade expos, bringing together producers, importers, distributors, and trade buyers from across the globe.

According to the National Wine Agency, participation in the expo offers Georgian winemakers a crucial platform to present their products to an international trade audience, forge new commercial partnerships, and strengthen exports across Asian markets.

The 18th edition of the trade show gathered more than 600 exhibitors from around 25 countries.

Promoting Georgian wine and building brand awareness in international markets remains a core priority for the National Wine Agency. As part of its export diversification strategy, the agency conducts targeted marketing and promotional campaigns across North America, Europe, and Southeast Asia.