With the support of the National Wine Agency and organised by its partner company Vinoveli Inc., a showcase of Georgian wine was held at the Harvard Club in New York.

According to the National Wine Agency, Vinoveli Inc. has launched an advertising and marketing campaign in collaboration with Arjun Devan, one of the leading distributors in the United States.

This campaign aims to introduce wines from Vinoveli Inc.’s portfolio to distributors, retailers, sommeliers, and journalists operating within the U.S. market, elevating awareness of Georgian wine.

“Additionally, with the backing of the National Wine Agency and organised by Vinoveli Inc., seven tastings of Georgian wine were held at designated promotional wine spaces within retail supermarkets and sales outlets across New Jersey and Massachusetts, showcasing wines from various Georgian producers.

In one of the most strategically important markets for Georgian wine, the United States, Georgian wine has been showcased over the past three months through a series of events supported financially and organisationally by the National Wine Agency. These included the Wines of Georgia Grand Tasting in Los Angeles, the Karakterre International Wine Festival in New York, the Orange Glou Fair International Wine Fair in New York, the inaugural Georgian Amber Wine Festival in New York, the RAW Wine NYC International Natural Wine Exhibition, the San Diego Food + Wine Festival, and more.

Furthermore, one of the USA’s most popular wine programmes, ‘V is for Vino,’ produced an extensive feature on Georgian wine, the National Wine Agency added in a statement.