The travel platform European Best Destinations has revealed its list of the best European destinations for 2024, and Batumi has secured a spot in the top 20 alongside other renowned tourist hotspots in Europe. The selection process involved over a million people from 172 countries worldwide voting through the European Best Destinations platform.

“Batumi is amongst the trendiest destinations of 2024. Forget Barcelona and Berlin, Batumi is so much more surprising, more exciting, more affordable and more exotic. History rubs shoulders with modernity, the cosmopolitan city rubs shoulders with untouched nature in one of the most beautiful regions in the world, the Adjara Region. For lazy days on the beach, for an exciting nightlife, for a romantic stay, with friends, with family, for wellness or for the culinary riches of this region rich in flavours, Batumi is a real sensory journey, a unique and unforgettable destination in the world,” the European Best Destinations notes.

The platform highlights Adjara’s favourable climate, and stunning landscapes, including the mountainous terrain of Adjara, the Batumi Botanical Garden, the charming architecture and the vibrant city lifestyle.

“The architecture of the city was shaped and designed by European architects in the 19th century when Batumi became a port city called “Porto Franco” (freeport). Batumi is home to diverse cultures and religions, where Christian Orthodox, Catholic, or Armenian churches, mosques, and synagogues have lived in harmony throughout the centuries, a way of life we would do well to emulate today.
Batumi has a splendid mix of beautiful scenery of sea and high mountains, ancient cultural monuments, monasteries, mediaeval arch bridges, beautiful lakes, and authentic villages to travel back in time,” it adds.