THE STRATEGIC VISION OF THE PUBLIC BROADCASTER
MISSION
The public broadcaster helps people to understand each other and the world. Promotes Georgian society and culture.
VALUES
Reliability and responsibility -
We carry out our mission on our own.
Creativity - We are brave enough to
encourage new ideas.
The main value - individual - Together
we can accomplish everything.
ASPIRATION
Considering the best interests of society, the broadcaster establishes the largest platform for the production of Georgian audiovisual products in the country with the most recent infrastructure, equipment, and technologies.
GOALS
2023–2026
Increasing access to digital platforms and expanding children’s and youth’s audiences.
Creating a person-centered and societally beneficial product.
A reliable platform for all points of view
Strengthening the brand of the GPB.
Development of the creative sector in Georgia - establishing a sustainable strategy for the advancement of ourselves and our partners.
FOCUS ON IN
2024
Our projects have good coverage of all audience segments. We are particularly focused on developing new products because we understand our responsibility to reflect diversity. We create content that reflects many opinions and ideas while bringing people together. We are discovering new methods and mechanisms for content creation. We implement the principles and practices of constructive journalism.
We establish a secure and comfortable working environment in the organization with the aid of a new building, infrastructure, and technologies. In order to better respond to the continuously evolving media environment, we invest in organizational renewal and the competency development of the team.
Digital First - The creation of distinctive, personally oriented digital platforms for each customer is a top priority. The major task is to enhance the 1tvplay.ge platform.
