Tinatin Berdzenishvili, Director General of Georgian First Channel, has presented a pre-election monitoring report of the news program ‘Moambe’ to GBP Board of Trustees on Friday.

Berdzenishvili said the pre-election media monitoring has been underway since September 1.

“We have developed an automated system that counts the pre-election/election period. It is important that we are monitoring not only the number of subjects/political parties covered but also the indirect/direct coverage and the tone of it,” noted Berdzenishvili.

In line with the practice of international organizations, the topics and subjects are being measured as follows:

• Covered topic according to the allotted time;
• Covered subject according to the allotted time;
• Direct/indirect coverage of the subject according to the allotted time;
• Coverage of the subject by tone (positive, negative, neutral).

TV Analytics is a special monitoring tool. The trained monitors are putting information into the software with due regard to the specifics of various platforms and programs.

In addition to the election subjects, the report presents the results of the activities of the Government of Georgia, the President, the local self-government, the Central Election Commission, international organizations and the non-governmental sector.

Last week, the election subjects (speakers) were measured according to the allotted time in all the editions of the news program ‘Moambe’ during 1-14 September.

Today’s report includes time allotted to the election subjects, direct/indirect coverage and the tone of in the news program ‘Moambe’ from September 1 to September 30.