Tinatin Berdzenishvili in The World’s Most Influential Media, Entertainment & Technology Show
16:11, 16.09.2019

September 13-17 RAI AMSTERDAM The World’s Most Influential Media, Entertainment & Technology Show.

Tinatin Berdzenishvili 1st Deputy Director General, GPB was invited to take part in the Panel discussion: Gender equality: a media and business imperative.

Public Service Media (PSM) is leading the way toward gender equality, with women making up 45% of all staff of EBU Members across 56 countries (higher than the overall audio-visual sector), and 31% of leadership of EU public service broadcasters, vs 6.5% of publicly listed companies. Gender equality is vital part of PSM’s creative mission, that is to reflect all audiences, and it is correlated to creative and economic performance.

The EBU, under the patronage of president Tony Hall and DG Noel Curran, is currently moderating a steering group of 11 members to identify successful policies for media operators for embracing and implementing gender equality in house, as employers.

This panel describes the finding of this group, leveraging their experience, data and knowledge to deliberate on what are the indispensable elements of an effective gender equality policy and how to implement it successfully.

IBC2019 Panel Interview: Ladina Heimgartner, Charlotte Niklasson and Tinatin Berdzenishvili.

Ladina Heimgartner (Deputy Director General, SRG SSR), Charlotte Niklasson (Director European Affairs, Nordvision) and Tinatin Berdzenishvili (1st Deputy Director General, GPB).





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