“The GPB First Channel was the host broadcaster of the 2024 Summer Olympic Games in Paris. First of all, it is worth noting the best result of our country’s delegation in the history of independent Georgia: three gold medals, three silver medals, and one bronze medal. According to these data, Georgia ranks 7th in the number of gold medals per capita.
It is exceptionally gratifying that the GPB First Channel has brought the Olympic broadcast experience to viewers across the country, delivering it in the highest quality and exclusively on all platforms.
During such pivotal moments, the significance of a public broadcaster becomes most evident, as it has the unique ability to unite society and engage nearly all segments of the audience around major events.
Recently, our Sports Channel launched its broadcasts and has swiftly captured the hearts of viewers, establishing itself as a favourite choice for sports enthusiasts.
It was particularly exciting to introduce a unique digital experience for users through the GPB First Channel’s new online platform, 1tvplay. This platform provides a personalized service tailored to the needs and preferences of registered users.
It’s important to highlight the exceptional qualifications of our sports direction team and sports commentators, who deliver professional coverage across a variety of sports and, together with the audience, cheer for our athletes with sincere emotion.
Following the victories of the national football team, the Paris Summer Olympics continued the success story that our broadcaster is proud to share with viewers, listeners, and readers. The Paralympics are set to begin on August 28.
This is already the second Paralympics, which will be exclusively hosted by the GPB First Channel. In 2021, the Georgian Public Broadcaster made history by bringing the Tokyo 2020 Paralympics to audiences across Georgia for the first time. This landmark initiative provided the public with the opportunity to support and cheer for Georgian para-athletes. Support for the development of para-sports is a key priority for the Georgian Public Broadcaster. In June, the First Channel Sport broadcasted the draw for the 2024 World Cup in Para-stretching for the first time.
The public demand for this type of media product is confirmed by publicly available ratings. The TV viewing of the 2024 European Championship was noteworthy and significant for the entire industry, as, in the era of increasing digital platforms, which are fiercely competing with television media, the championship recorded an unprecedented TV viewing rate.
TV Viewing of the Historical Performance of the Georgian National Team (from 26.03 to 30.06)
Sporting events are a family and group television product characterized by people coming together to watch. The people-metric method of audience measurement, which tracks both home TV viewers and guest TV viewers, reflects the dynamics of this communal viewing activity during June and July.
Guest TV Viewing – June
Guest TV Viewing – July
Indicators of Tele Viewing for Final Performances of Georgian Olympian Gold Medallists
In a polarized media landscape, where the space for meaningful discourse on culture, art, and healthy living has significantly diminished, the role of public broadcasting has become increasingly vital. The GPB First Channel remains resolute in its dedication to serving the audience with a wide-ranging, diverse and inclusive array of programming that will be available to every citizen,” – Tinatin Berdzenishvili.
