Georgian Prime Minister Irakli Garibashvili will officially open the 2023 ITB Berlin, the world’s largest tourist exhibition, on Monday as Georgia is featured as Host Country under the Infinite Hospitality theme at the fair this year.

David Ruetz, Head of Messe Berlin, told the media that he is convinced that Georgian hospitality will “win all our hearts here at ITB.”

“I’ve personally been to Georgia and have experienced what it means to be stumari [guest] in Georgia. I’m convinced that Georgian hospitality will win all our hearts here at the ITB. It was an excellent choice to be chosen as the official host country of ITB Berlin 2023, which is the largest tourism and travel professional gathering in the world. We are welcoming 5000 exhibiting companies from 161 countries, and one country is standing out. This is Georgian this year. I’m looking forward to making many new business contacts, but especially to feel Georgia with all senses and to make many new friends,” David Ruetz declared.

The Exhibition Director of ITB Berlin, Deborah Rothe, expressed delight in welcoming Georgia as this year’s host nation.

“I had the chance to explore Georgia. Georgia has a lot to show to the tourism industry. I admire this host culture,” she said, adding that “Georgia is the hidden gem of the world.”

Vice Prime Minister, Minister of Economy and Sustainable Development, Levan Davitashvili, believes this status is a recognition that tourism is one of the main priorities of Georgia.

“Located between Europe and Asia, Georgia seamlessly integrated aspects of various cultures while maintaining its identity. With tourism, trade, energy and connectivity, the country enjoys all the benefits of being located at the crossroads of civilizations. It has emerged as a dynamic country with a strong commitment to building a modern, competitive economy and an attractive business environment for local and foreign investors,” Economy Minister said.