The Georgian National Tourism Administration, along with Tbilisi City Hall, Adjara Tourism and Resorts Department, Samtskhe-Javakheti, and Svaneti destination management organizations, participated in the MATKA 2024 international tourism exhibition held in Helsinki, Finland.
At the Georgian stand, attendees explored Georgia’s tourist products, generating interest from tourism companies of Scandinavian countries.
The exhibition attracted around 50,000 visitors from 70 countries. It featured a total of 850 tourism companies and organizations.