Lack of capital investment resulting in poor infrastructural and technical condition is one of the main challenges for the Georgian Public Broadcaster.

GPB has developed a new vision that is a large-scale investment package for complete technical and technological re-equipment and construction of a new building to tackle this challenge.

The decision relies on a new financial management model that requires operating cost optimization and a significant capital investment rise.

The financial management strategy and the concept focus on solving short- and medium-term tasks but create a solid foundation for long-term development.

The Georgian Public Broadcaster utilizes funds raised in addition to its own to implement investment projects. It is an additional challenge in terms of the GPB financial stability. However, television attracts financial resources and spends them on investment projects without a hitch due to proper management and redistribution of financial flows. That should make GPB an advanced infrastructure and technology media outlet both in the country and the region.