Zurab Pololikashvili appointed Lionel Messi as Ambassador for Responsible Tourism of UNWTO [Video]

Zurab Pololikashvili, Secretary-General of the World Tourism Organization (UNWTO) appointed Argentine footballer Lionel Messi, as Ambassador for Responsible Tourism of the Organization.

Messi will promote several directions, including the objectives of tourism and sustainable development.

Lionel Messi is actively involved in charity projects, and since 2010 he is the Goodwill Ambassador of UNICEF.