Presentation of campaign “This Country is Yours” held at National Library
Presentation of campaign “This Country is Yours” held at National Library

The presentation of campaign “This Country is Yours” has been held at the National Library today. The key objective of the campaign is to promote civil society.

Deputy Ambassador of the European Union to Georgia Catalin Gherman delivered a welcome speech, noting that the EU is Georgia’s close ally in this regard.

The social media campaign is a part of the project-“Civil Society Sustainability Initiative” . Within the project, the attitudes and stereotypes of the general public towards both CSOs and civic values ​​were studied.  Based on the studies, a communication strategy was developed. Socially active groups were selected: students, youth, teachers of civic education and media. It was determined which behavioral changes could be achieved in each target group using the tools of the channels.

The event has been held with the support of the European Union.