As a result of data analysis, TV advertising revenues were increased by approximately 26 million GEL from 2012 to 2017, – Kakha Bekauri, the head of the Georgian National Communications Commission said at the press conference held today.
“Commission has published the results of analysis, which showed that TV advertising revenues from 2012 to 2017 has been growing annually” – Bekauri said.
As Kakha Bekauri noted, in 2017 two major media holdings, Rustavi 2 and Imedi changed the advertising time selling model radically which completely turned over the structure of existing market and distributed the revenues among the market players unnaturally.
“As a result we received this data and everyone has the opportunity to get acquainted with it. Except 7% of the intermediary rate, which remained in advertising agencies annually, in addition 15 million GEL were left beyond the TV stations. Due to this, the declarative data in 2017 shows that advertising revenues decreased in comparison to 2016. But it is not true, despite the fact that 15 million GEL were left beyond the TV companies, in 2017 their revenues increased by approximately 3 million GEL compared to 2016 ”, – Bekauri said.
According to him, compared with 2016, 38% increase has been observed in so called product placement service revenues in 2017.
The Georgian National Communications Commission published results of data analysis on 2012-2017 TV advertising revenues.