GPB Dir/Gen: Our ambition is to become best example of EBU community
GPB Dir/Gen: Our ambition is to become best example of EBU community

Georgian Public Broadcaster (GPB) has the ambition to become the best example of the European Public Broadcasting community, said GPB Director General Tinatin Berdzenishvili. Tinatin Berdzenishvili hosted the EBU delegation on October 12.

“We have a very tight schedule because the EBU delegation arrived for a three-day visit. The GPB has the ambition to become the best example of the EBU community. We have huge progress in the technical and technological components, which are crucial for fast development because the media environment changes quickly. We are short of time. Today, we introduced them to infrastructure changes, talked about GPB’s long-term strategy, short-term plans, and what is most important, digital transformation, so much needed in our country,” Tinatin Berdzenishvili said.

The Georgian Public Broadcaster (GPB) hosted the European Broadcasting Union (EBU) delegation in Tbilisi. GPB management met Sasha Scott, Research and Project Lead for the Digital Transformation Initiative, and Radka Betcheva, Head of Member Relations Central and Eastern Europe, and Wouter Quartier, Head of Digital Transformation and Platforms. EBU delegation members will also meet CoE representatives and EU Ambassador to Georgia Carl Hartzell on October 11-15.

The EBU delegation’s visit aims to assess the Public Broadcaster’s work in the modern and digital technology directions. A follow-up sharing of international experience is expected to assist the GPB in overcoming the facing challenges and retaining its competitive positioning in the media market.

EBU’s Digital Transformation Initiative Playbook (DTI Playbook) recently deemed the Georgian Public Broadcaster the best example of fast digital transformation.

GPB has been a member of the European Broadcasting Union (EBU) since 2005. It holds active, tight, multilateral, and prolific partnerships with the organization.

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